CHER’17 is a Ukrainian brand of women’s and men’s clothing, footwear, and accessories founded by Tetiana Parfilieva and Ivan Kryshtal, combining elegance, versatility, and a modern take on fashion.
The brand’s story began with a small showroom in Kyiv, and today CHER’17 is a well-known store chain and one of the most prominent names in the Ukrainian fashion industry. The brand’s philosophy is captured in its slogan “So simple, so chic,” which encourages boldness, experimentation, and always choosing yourself.
The collections feature CHER’17 dresses, suits, knitwear, outerwear, footwear, and accessories created for women who value style and comfort. CHER’17’s men’s and women’s clothing is manufactured entirely in Ukraine and combines current trends with practicality. The brand is also known for its social responsibility, supporting charitable initiatives and partnering with the “Children of Heroes” foundation.
CHER’17 is clothing for those who want to look confident and modern while staying true to themselves in any situation.