COOSH is a Ukrainian brand of clothing, footwear, and accessories founded by Alina Frendii, combining Scandinavian minimalism, high quality, and a contemporary view of individuality.
From a small showroom opened in 2017, the brand has grown into a recognizable fashion label with its own production and stores in the largest cities of Ukraine. COOSH creates pieces for people who value timeless style, functionality, and authenticity, choosing not fleeting trends but a wardrobe with character.
The core of COOSH’s DNA is clean lines, thoughtful silhouettes, and accent details that give minimalism a distinctive voice. The collections include COOSH women’s clothing, footwear, and accessories that fit easily into a modern wardrobe and stay relevant regardless of season. A separate place is held by the premium line COOSH Select, which stands out for its architectural shapes, oversized silhouettes, and bold designer vision. Thanks to its own production, the brand controls every stage of creating its products, ensuring impeccable quality in every piece.
An important area of development has become the brand’s social mission, connected with caring for mental health and supporting self-care culture. Today, COOSH remains one of the most recognizable Ukrainian brands of the new wave, helping people not just get dressed but express their individuality through style.