Etnodim is a Ukrainian brand of embroidered clothing that explores culture through design, embroidery, and contemporary fashion.
Founded in 2009, the brand began with the idea of bringing the Ukrainian vyshyvanka closer to everyday life and making it more accessible to people both in Ukraine and abroad. Today, Etnodim treats Ukrainian heritage as a living part of contemporary culture, combining archival research, art, and an original approach to clothing design.
Etnodim’s collections include women’s, men’s, and children’s vyshyvanky, embroidered dresses, shirts, accessories, and home items. The brand reinterprets traditional patterns and embroidery techniques, creating pieces equally suited to festive occasions and everyday life. The team pays special attention to working with museums, archives, and Ukrainian artists, finding new ways to express cultural heritage.
Etnodim’s vyshyvanky have become a symbol of contemporary Ukrainian style, and the brand’s mission is to make Ukrainian culture visible, relevant, and understood around the world.