GEPUR is a Ukrainian fashion brand founded in Odesa in 2010 that combines the traditions of tailoring craftsmanship with modern clothing-making technology.
Over the years, the brand has grown into a vertically integrated fashion house with its own production, a network of flagship stores, and a large community of women who choose style, comfort, and an impeccable fit. GEPUR’s philosophy is rooted in the idea of creating clothing that adapts to a woman’s life and highlights her confidence, individuality, and self-sufficiency.
A distinctive feature of GEPUR is its in-house design bureau, which creates patterns based on the measurements of real women. This approach makes it possible to achieve a comfortable fit for different body types and to create pieces that harmoniously combine beauty and practicality. The brand’s signature items are GEPUR dresses, which range from elegant office styles to striking evening looks. GEPUR corsets are equally popular, combining modern construction technology with comfort and refined design.
The brand also focuses on developing Ukrainian cultural identity through collections such as “Dusha” (“Soul”), which integrate national motifs into the contemporary women’s wardrobe. Thanks to local production and control over every stage of manufacturing, GEPUR remains one of the best-known Ukrainian women’s clothing brands, combining high quality, current design, and a love for what it does.