GUD is a Ukrainian brand of urban backpacks, bags, and accessories founded in Kyiv in 2012.
From its first everyday-use models to becoming a recognizable brand with its own production, GUD has consistently followed its core principle: creating items built for years of active use. Every GUD backpack combines clean design, thoughtful functionality, and high durability, making it a reliable companion for city life and travel.
The brand pays special attention to material quality, build strength, and production control at every stage. Experience gained from working with volunteer organizations and manufacturing tactical gear has helped bring high reliability standards into everyday models. Today, GUD’s urban backpacks are popular not only in Ukraine but abroad as well.
The brand continues to develop a culture of active living and promote Made in Ukraine, creating functional accessories for people who value quality, durability, and practicality in every detail.