KSENIASCHNAIDER is a Ukrainian clothing brand founded by Ksenia and Anton Schneider in 2011 that has become one of the most well-known examples of sustainable fashion in the world.
The brand earned international recognition thanks to its bold reinterpretation of denim, innovative silhouettes, and pioneering approach to upcycling. It was KSENIASCHNAIDER that gave the fashion industry its iconic demi-denims, asymmetric jeans, and other recognizable styles that combine creativity with responsible production.
The brand’s philosophy is rooted in the principle of resource reuse and the “design minus design” concept. Its own production facility in Ukraine allows control over every stage of product creation, and recycling vintage denim, fabric remnants, and textile waste has become an inseparable part of the brand’s DNA. KSENIASCHNAIDER jeans and other pieces combine experimental design, contemporary aesthetics, and environmental care.
The brand has repeatedly received awards in sustainable fashion and today remains a symbol of the Ukrainian design industry, one that shapes global trends and proves that innovation can be environmentally responsible.