SVITLO is a Ukrainian brand of embroidered clothing that preserves and passes on the story of the Ukrainian people across generations.
The brand’s philosophy is rooted in deep respect for cultural heritage, folk embroidery, and traditional crafts. To create its collections, the team draws on antique embroidery samples and adapts traditional cuts to modern life, blending authenticity with current design. The brand aims to show that the vyshyvanka is not just a wardrobe item, but a carrier of memory, strength, and national identity.
SVITLO’s collections are inspired by Ukrainian culture and showcase the beauty of traditional embroidery through a contemporary lens. During the full-scale war, the brand continued to represent Ukrainian culture abroad, presenting its collections in various European countries. SVITLO’s pieces combine artistic value, handwork, and deep symbolism, making them special for those who appreciate Ukrainian ethnic clothing.
At the same time, the brand supports charitable initiatives, directing part of its profits to help Ukrainian defenders, combining fashion, culture, and social responsibility.